How to Find Products to Sell Online: A Comprehensive Guide

Learning how to find products to sell online can be the difference between success or failure in ecommerce. Before testing the market, it’s difficult to predict if a product will succeed or not. However, understanding your audience, analyzing data, and interpreting trends can help you overcome one of the biggest challenges: figuring out how to find products to sell online. Whether you’re selling on platforms like Amazon, eBay, TikTok Shop, or your own website, this guide will help you make informed decisions.

In this blog, we’ll walk you through practical strategies to find winning products that align with your business goals and resonate with your target audience.

Here's what you'll learn in this blog:

1. Product and Market Research

The first step in knowing how to find products to sell online is to use search engines and dive into market trends. When I mention market trends, I mean trends that are consistent and stable over time. For example, products like pet brushes remain in demand for a long time. Websites like Google Trends, Amazon Best Sellers, and eBay Pulse offer insights into trending products in real-time. Niche-specific platforms like TikTok or Pinterest’s Popular Pins provide a unique perspective on what’s hot and gaining traction across social media.

How to Find Products to Sell Online

Be sure to monitor new products in your target market, especially those that solve problems or offer specific functionalities. Trending products often start small but can grow rapidly with the right marketing.

2. Analyze Competitors

A key part of learning how to find products to sell online is analyzing your competition. Identify businesses selling similar products and examine their offerings. Pay close attention to reviews and sales volume—what are customers asking for? Tools like Jungle Scout or Helium 10 allow you to track competitor sales on platforms like Amazon, helping you find profitable niches. However, remember that product research should be done by experts, as data alone is not enough to determine a product’s viability.

Competitor analysis doesn’t mean copying their strategy. Instead, find gaps or weaknesses, like packaging issues or unmet demand, where you can step in with a better product, an improved solution, or bundled offerings.

3. Leverage Social Media for Marketing

Use social media platforms like TikTok, Instagram, and YouTube when learning how to find products to sell online and market them effectively. Videos showcasing trending or innovative products often provide tons of product ideas. Follow channels like Browse Bazaar’s TikTok and YouTube for inspiration and product insights.

Look for TikTok viral products and popular hashtags like #AmazonFinds, #TrendingNow, or #MustHave. Many influencers introduce unique products that gain rapid traction, which could inspire your next big item.

4. Use Product Research Tools

Online tools designed for product discovery can save you hours of manual research. Tools like Jungle Scout and SaleHoo are incredibly useful when you’re figuring out how to find products to sell online.

  • Jungle Scout: Ideal for Amazon sellers, providing data on high-demand products, sales estimates, and competitor analysis.
  • SaleHoo: A great resource for finding wholesale suppliers and trending products across multiple platforms.

Additionally, Expert Product Research offers customized product research for unique items that haven’t yet hit platforms like Amazon, Shopify, or TikTok.

5. Look for Problem-Solving Products

When considering how to find products to sell online, focus on problem-solving items that meet a specific need. People are more likely to buy items that make their lives easier or improve their daily routines. For example, compact food containers designed for small fridges are both functional and address a particular need.

Spend time reading product reviews on Amazon or other platforms, and analyze what people are searching for on Google and Amazon. Look for common complaints or unaddressed issues and consider developing new versions of products with more appealing designs or bundled solutions.

How to Find Products to Sell Online

6. Follow TikTok Accounts

TikTok is a dynamic platform for discovering trending products and viral ideas. Browse Bazaar’s TikTok account is a dedicated channel for introducing products to sell online. Engage with these accounts to get real-time data about trending, high-demand products.

How to Find Products to Sell Online

7. Check Out International Wholesale Markets

To stay competitive, explore international wholesale markets like Alibaba, which is known for offering affordable wholesale products. However, be cautious of unverified sellers. Smaller, niche-specific suppliers may offer unique items you won’t find elsewhere.

Additionally, visiting local trade shows or shops can reveal hidden product opportunities.

8. Experiment with Product Types

Don’t hesitate to experiment with different product categories. Test a variety of items—start small with 5 products, from low-cost goods like fidget toys to higher-end products like electric body scrubbers. This helps you gauge market demand without over-investing upfront.

The right marketing can turn even niche items into viral products. A pro tip: schedule a consultation before any purchase to better understand the costs and budgets needed to launch your e-commerce venture.

Learning how to find products to sell online is crucial for success

If you’re looking to start, grow, or scale your e-commerce business, always confirm your findings with experts who can provide comprehensive product research and guide you through the entire supply chain process. Neglecting to do so could result in significant financial losses.

Looking for expert guidance? We offer a range of services, including product sourcing, market trend analysis, and e-commerce consultations to help you find the best products for your online store. Contact us today to learn more!

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Receive complete supply chain management service to scale your business and manage your business from the comfort of your home!

We begin by understanding your business goals through personalized consultation, offering tailored advice on product selection, logistics, and market strategy.

We find the products you're looking for. We also suggest you new opportunities using data-driven strategies, ensuring alignment with your target market and business needs.

We source products directly from factories in China and conduct rigorous quality checks to ensure every product meets AQL 2.5 inspection standards.

We handle shipping from China, offering two flexible options: 1. Sending your products to your warehouse. 2. Shipping them to our USA warehouse for fulfillment services and retail store.

Products stored in our USA warehouse are available for complete fulfillment services, including picking, packing, and shipping directly to your customers.

We provide retail shelf space in the USA, allowing you to sell your products in the Browse Bazaar store, adding another powerful sales channel and enhancing brand visibility.

We manage returns and unsold inventory, ensuring seamless operations and maximizing your profit margins.

We provide organic marketing, PPC marketing, and social media collaborations.

How It Works!

We provide you with data-driven recommendations on which products to buy and sell. Once you approve, we purchase the products for you and ship them either directly to you or to our storage facility in the USA. By utilizing our storage, you can access additional services such as retail shelf space in the USA. Your products will be displayed in our physical retail store, where customers can purchase them at the price you set.

For online sales, we offer fulfillment services: once you make a sale, we ship your products directly to your customers while keeping them available in our storage or store, depending on your preference. Browse Bazaar also supports you with private labeling, marketing, and all the tools you need to manage your business seamlessly from home.

Why Choose Browse Bazaar!

Browse Bazaar Resources & Support

Benefit from our full-service offering, from purchasing directly from the factory to delivering products to your customers.

Empower your business by purchasing products directly from the factory and selling them to your customers, ensuring complete control over your business decisions, processes, and timelines.

Browse Bazaar is a registered business in both the USA and China, enabling seamless transactions across borders while adhering to the regulations of both countries.

Streamline your operations with efficient strategies that save you time and costs, allowing you to focus on sales and business growth.

Achieve long-term, sustainable growth with our market data, expert guidance, risk management, and marketing strategies.

Receive end-to-end service, whether you're starting a new business or scaling an existing one. We are here every step of the way.

Choose between full-service solutions or select only the services you need. We tailor our approach to fit your unique business requirements.

Gain access to prime retail space solutions that add a valuable sales channel to your business, helping you scale in the USA.

Networking Opportunities in business groups

Benefit from ongoing expert support throughout your business journey, with advice and guidance whenever you need it.

Start and Grow with $1080 in Incentives

Buy from China with $1080 in incentives

Get 15% discount coupon on your first three product research through a consultation

What People Say about Browse Bazaar!

Oliver Smith
Oliver Smith
7-Figure eCommerce Entrepreneur
Expert and knowledgeable in what they do. Highly organized and efficient in managing my business. I highly recommend them to anyone looking to scale their business.
Shane Lewis
Shane Lewis
Amazon Brand Seller
Browse Bazaar helped us reduce supply chain costs by 20% and scale our business globally.
Matilda Liyin
Matilda Liyin
A Leading Kitchen Supply Manufacturer in China
Professional and fast service. The storage and fulfillment services are top-notch. Highly recommend it!
Li Wei
Li Wei
Toy Manufacture in China
We've been using Browse Bazaar's fulfillment service instead of Amazon's fulfillment center, as their storage fee is half of Amazon FBA’s, and their fulfillment service is seamless. Additionally, their return management and inventory management system have been saving us from significant losses.
Matilda Brown
Matilda Brown
Amazon FBA Business Owner
I've been selling on Amazon for over 8 years, and I highly recommend working with Pez and Victoria. They have extensive knowledge of market data and know exactly which products sell. Highly recommend!
Amélie Dupont
Amélie Dupont
Luxury Body Soap Shopify Seller
I started my business 2 years ago and have been partnering with Browse Bazaar for all of our products (over 100). They've helped me with private labeling, supply chain solutions, shipping and fulfillment, and even website creation. It’s been a great success, and I 100% recommend Browse Bazaar to beginners.
Faisal Al-Harbi
Faisal Al-Harbi
Distributor in Kuwait
I've been using their Undiscovered Product Ideas service, and I must say, it's a unique service that helps us introduce new products to our customers every month. Thanks to Alex and his team.

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