1. Product and Market Research

The first step in knowing how to find products to sell online is to use search engines and dive into market trends. When I mention market trends, I mean trends that are consistent and stable over time. For example, products like pet brushes remain in demand for a long time. Websites like Google Trends, Amazon Best Sellers, and eBay Pulse offer insights into trending products in real-time. Niche-specific platforms like TikTok or Pinterest’s Popular Pins provide a unique perspective on what’s hot and gaining traction across social media.

Be sure to monitor new products in your target market, especially those that solve problems or offer specific functionalities. Trending products often start small but can grow rapidly with the right marketing.

2. Analyze Competitors

A key part of learning how to find products to sell online is analyzing your competition. Identify businesses selling similar products and examine their offerings. Pay close attention to reviews and sales volume—what are customers asking for? Tools like Jungle Scout or Helium 10 allow you to track competitor sales on platforms like Amazon, helping you find profitable niches. However, remember that product research should be done by experts, as data alone is not enough to determine a product’s viability.

Competitor analysis doesn’t mean copying their strategy. Instead, find gaps or weaknesses, like packaging issues or unmet demand, where you can step in with a better product, an improved solution, or bundled offerings.

3. Leverage Social Media for Marketing

Use social media platforms like TikTok, Instagram, and YouTube when learning how to find products to sell online and market them effectively. Videos showcasing trending or innovative products often provide tons of product ideas. Follow channels like Browse Bazaar’s TikTok and YouTube for inspiration and product insights.

Look for TikTok viral products and popular hashtags like #AmazonFinds, #TrendingNow, or #MustHave. Many influencers introduce unique products that gain rapid traction, which could inspire your next big item.

4. Use Product Research Tools

Online tools designed for product discovery can save you hours of manual research. Tools like Jungle Scout and SaleHoo are incredibly useful when you’re figuring out how to find products to sell online.

• Jungle Scout: Ideal for Amazon sellers, providing data on high-demand products, sales estimates, and competitor analysis.
• SaleHoo: A great resource for finding wholesale suppliers and trending products across multiple platforms.

Additionally, Expert Product Research offers customized product research for unique items that haven’t yet hit platforms like Amazon, Shopify, or TikTok.

5. Look for Problem-Solving Products

When considering how to find products to sell online, focus on problem-solving items that meet a specific need. People are more likely to buy items that make their lives easier or improve their daily routines. For example, compact food containers designed for small fridges are both functional and address a particular need.

Spend time reading product reviews on Amazon or other platforms, and analyze what people are searching for on Google and Amazon. Look for common complaints or unaddressed issues and consider developing new versions of products with more appealing designs or bundled solutions.

6. Follow TikTok Accounts

TikTok is a dynamic platform for discovering trending products and viral ideas. Browse Bazaar’s TikTok account is a dedicated channel for introducing products to sell online. Engage with these accounts to get real-time data about trending, high-demand products.

7. Check Out International Wholesale Markets

To stay competitive, explore international wholesale markets like Alibaba, which is known for offering affordable wholesale products. However, be cautious of unverified sellers. Smaller, niche-specific suppliers may offer unique items you won’t find elsewhere.

Additionally, visiting local trade shows or shops can reveal hidden product opportunities.

8. Experiment with Product Types

Don’t hesitate to experiment with different product categories. Test a variety of items—start small with 5 products, from low-cost goods like fidget toys to higher-end products like electric body scrubbers. This helps you gauge market demand without over-investing upfront.

The right marketing can turn even niche items into viral products. A pro tip: schedule a consultation before any purchase to better understand the costs and budgets needed to launch your e-commerce venture.

Learning how to find products to sell online is crucial for success

If you’re looking to start, grow, or scale your e-commerce business, always confirm your findings with experts who can provide comprehensive product research and guide you through the entire supply chain process. Neglecting to do so could result in significant financial losses.

Looking for expert guidance? We offer a range of services, including product sourcing, market trend analysis, and e-commerce consultations to help you find the best products for your online store. Contact us today to learn more!